Our Mission Statement

 
 

We have a clear set of guiding ideals to help us be the kind of business we would want to work at, and with.

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YOUR BUSINESS IS OUR BUSINESS.

We're only here because you're here. As independent business owners and employees, we understand that advertising and marketing can be both risky, and a struggle. That's why we work hard to earn your business, and to ensure the best outcomes we can plan for.

WE CREATE THINGS OUR MOMS WOULD BE PROUD OF.

We're people first, and businesspeople second. It's our belief that if you're not proud of the work you're doing, you shouldn't be doing it -- that's why it's important to us that we craft advertising and business solutions that our parents would be proud of, not what will best line our pockets.

YOU, AND YOUR CUSTOMERS, ARE INTELLIGENT AND SHOULD BE TREATED THAT WAY.

The reason so many people have an adverse reaction to the idea of advertising is because advertising tends to talk down to individuals and play to the lowest common denominator. Our goal is to provide you with solutions that communication your business in an elegant, intelligent, and provocative way. Because of this respect, we won't be afraid to tell you if an idea you have won't work. After all, any failure is a group failure, not an individual one.

ADVERTISING SHOULD BE SOCIALLY RESPONSIBLE.

We believe that all advertising should benefit both the customer and the business owner. As such, it’s important that we use our resources in ways that benefit our local communities for the greater good of everyone.

EXPENSIVE AND EFFECTIVE AREN'T THE SAME THING.

We want to maximize your return on investment, not your budget. If two solutions are equally effective, we want to help you find the less expensive of the two. If there's a better way to do something, we want to help you find it. Anyone can get rich quick by taking advantage of their customers, but we're here for the long haul, and we want you to be too.

EQUAL REPRESENTATION IS IMPORTANT.

Our advertising and strategies are designed to be multicultural, accessible for people of all walks of life, and to reach across many of the divides that separate us as a country. Further, the majority of our administrative and oversight team is comprised of women to help ensure we avoid the 'old boys club' style of traditional advertising agencies.

WE BELIEVE IN SUSTAINABILITY.

Our advertising is printed on renewable, recycled, recyclable paper. We take great care to eliminate excess waste during our production process, and prioritize green business practices whenever possible.